Jeff Coleman founded Perspective Internet Consulting to integrate marketing into web design. With a background in marketing and business development, Jeff identified the opportunity that many businesses are missing: Most web sites could be much more effective at generating sales.

To be successful, a web site needs to be an effective business tool. So, rather than work from a web developer’s or graphic designer’s point of view, we start with the larger marketing perspective. After determining how a web site fits into a company’s larger goals, we then determine what functionality will be required to increase sales and provide optimal customer service. Finally, we create a site that meets these criteria and acts as an effective business tool.

Yes, we are technology geeks who love new technologies and think that the internet will play a critical role in commerce. However, we also realize that a web strategy is one of many things that a company must do well to succeed. So, we will work with you to make your web site a successful part of a complete marketing strategy.

Contact Perspective Internet Consulting to make your web site a more effective piece of your marketing strategy.