1) Create a web site that sells your product or service

Don’t create a web site that tells potential customers about your products and your company. Create a web site that sells them on your products and your company. Talk about their needs and how you can meet their needs, not what you offer and how much they should want it.

If your web site’s first line is "Welcome" then you need to re-think the text on your site.

2) Give potential customers a reason to visit your web site.

Create a compelling reason for customers to visit your web site. This can be a unique product or service, competitive prices, or valuable information. In the service industry, providing valuable information on your web site is one of the most compelling reasons to get people to visit. Also, you can trade your information for their contact information, which allows you to pursue them as potential customers.

3) Tell potential customers about your site

Just like a bricks and mortar business, you need to tell people about your web site and what you offer in order to get them to visit. This can be through:

- word of mouth
- links with affiliated businesses or organizations
- advertisements
- direct mail
- company communications
- top search engine rankings

The only limit is your imagination and budget.